Find a corporate story that has made the news recently. It might be a ‘crisis’, a takeover battle, job losses or creation, new products or big contracts, for instance. Collect reports and press cuttings from a range of media on this story and compare the content. To what extent do you think that:

(a) the media have used material provided by the organisation itself?

(b) the story has developed beyond the control of the organisation?

(c) Imagine yourself to be the organisation’s PR manager. Write a brief report to the managing director outlining what you feel to be the benefits and disadvantages of the coverage your organisation has received, and what you think should be done next regarding this story.