Why is the question, What business are we in? so important? How might (a) a fast-food retailer;

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Why is the question, ‘What business are we in?’

so important? How might

(a) a fast-food retailer;

(b) a national airline;

(c) a car manufacturer; and

(d) a hairdresser answer that question if it was properly marketing oriented?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Why is the question, What business are we in? so important? How might (a) a fast-food retailer;

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Essentials Of Marketing

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