Why should secondary data always be assessed before primary data?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 18, 2024 01:00 PM

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Why should secondary data always be assessed before primary data?

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Researchers may choose to assess secondary data before primary data for several reasons Firstly seco...View the full answer

Essentials Of Marketing Research

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