10.4 Develop a checklist of criteria against which a prospective client could assess advertising agencies. Which criterion...
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10.4 Develop a checklist of criteria against which a prospective client could assess advertising agencies. Which criterion would you say is the most important, and why?
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Related Book For 
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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