10.3 Find a current advertising campaign that uses both television and print media. Why do you think...

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10.3 Find a current advertising campaign that uses both television and print media. Why do you think both media are being used? To what extent is each medium contributing something different to the overall message?

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Essentials Of Marketing

ISBN: 9780273708186

2nd Edition

Authors: Frances Brassington, Pettitt, Stephen

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