10.3 Find a current advertising campaign that uses both television and print media. Why do you think...
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10.3 Find a current advertising campaign that uses both television and print media. Why do you think both media are being used? To what extent is each medium contributing something different to the overall message?
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Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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