10.2 Find examples of advertising that uses: (a) a rational appeal; and (b) a fear appeal. Why...
Question:
10.2 Find examples of advertising that uses:
(a) a rational appeal; and
(b) a fear appeal.
Why do you think the advertisers have chosen these approaches?
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Related Book For 
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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