A Nielsen research study found that 60% of social media users generate product or service ratings/ reviews
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A Nielsen research study found that 60% of social media users generate product or service ratings/
reviews online. Only 5% and 7% of those who engaged in online reviewing rated baby care, or toys, respectively. However, an additional 16% and 22% of social media users read reviews related to baby care and toys, respectively. These findings contributed to Nielsen’s insight that “creation of content about toys, jewelry and baby care is concentrated—far more people consume this content vs. creating.”
11 How could you use this insight to help create actionable recommendations for the marketing of either toys or baby care items?
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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