A producer distributed its riding lawn mowers through wholesalers and retailers. The retail selling price was $800,

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A producer distributed its riding lawn mowers through wholesalers and retailers. The retail selling price was

$800, and the manufacturing cost to the company was

$312. The retail markup was 35 percent and the wholesale markup 20 percent. What was the cost to the wholesaler?

To the retailer? What percentage markup did the producer take?

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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