A product is defined as (A) A manufactured article, most of whose features are tangible (B) A bundle of benefits (C) A coherent set of attributes, some of which are tangible and some of which are intangible ...

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A product is defined as: (A) A manufactured article, most of whose features are tangible. (B) A

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A product is defined as:

(A) A manufactured article, most of whose features are tangible.

(B) A bundle of benefits.

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Essentials Of Marketing

ISBN: 9780273693581

3rd Edition

Authors: Jim Blythe

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Question Posted: Jun 04, 2024 02:24 AM

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A product is defined as: (A) A manufactured article, most of whose features are tangible. (B) A

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Essentials Of Marketing

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