A sample of 200 individuals completed a series of paired comparison statements to assess preference for four
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A sample of 200 individuals completed a series of paired comparison statements to assess preference for four national fast-food chain restaurants specializing in hamburgers. Interpret the results shown below and present them in a table, using percentages. Then create a graph with the percentages. The number of individuals selecting each restaurant for a paired comparison is shown in parentheses.
(160) Sonic (40) McDonald’s
(84) Wendy’s (116) McDonald’s
(94) Sonic (106) Burger King
(78) Wendy’s (122) Burger King
(134) Sonic (66) Wendy’s
(92) Burger King (108) McDonald’s
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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