A woman with extensive experience in home health care and a good marketing plan has approached a
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A woman with extensive experience in home health care and a good marketing plan has approached a bank for a loan, most of which she has explained she intends to “invest in advertising designed to recruit part-time nurses and to attract home-care patients for her firm’s services.”
Other than the furniture in her leased office space, she has few assets. Is the bank likely to loan her the money? Why?
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Related Book For
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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