Are you a Facebook fan of one or more brands? If so, which ones? Why did you
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Are you a Facebook fan of one or more brands? If so, which ones? Why did you join? If you have stopped being a fan of a brand, which of the reasons shown in Figure 1.1 explain why? Did any other factors influence you to quit being a fan of a brand?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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