At a hospital planning meeting, the marketing director reports on consumer interest in a women's health center.

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Hearing strong interest, the planning committee endorses the concept. A group of clinicians is charged with developing the program. Upon introduction, market response does not meet expectations. A senior physician I heard to complain,

"What went wrong? We did the survey." Explain the possible reasons for this program's failure.

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Essentials Of Health Care Marketing

ISBN: 9781284094312

4th Edition

Authors: Eric N. Berkowitz

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Question Posted: Feb 02, 2024 02:02 PM

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At a hospital planning meeting, the marketing director reports on consumer interest in a women's health center.

Question:

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There could be several reasons why the womens health center program did not meet expectations even though the initial survey suggested strong interest ...View the full answer

Essentials Of Health Care Marketing

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