Consider two vastly different companies—one sells oral health care products (toothbrushes, toothpaste, and mouthwash), the other is a ridesharing service (like Lyft or Uber). For each of these companies, describe the firm’s tactics (consider the Four Ps) in

(a) acquiring customers,

(b) retaining customers, and

(c) enhancing sales from customers.

AppendixLO1