Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. AppendixLO1
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Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.
AppendixLO1
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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