Critique the following research hypotheses. What is wrong with each one? Rewrite each to address the problems noted following the principles outlined in this chapter. Write both a null and an alternative hypothesis.

a. Demand for new technology products will be higher among students.

b. All drivers should purchase automobile insurance.

c. Coupon redemption rates vary significantly by income.

d. Among brand-loyal consumers, those who have higher levels of brand loyalty will be more willing to pay higher prices while brand-loyal consumers who have moderate levels of brand loyalty will be less willing to pay higher prices.

e. Search engine advertising will be proven to be more effective than banner advertising.