Discuss Question 4 of the patronage measures (Figure 9.22). Should it be included? Why or why not?
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Discuss Question 4 of the patronage measures (Figure 9.22). Should it be included? Why or why not? Should it be modified or a different question asked? Why?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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