Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special
Question:
Discuss the Place objectives and distribution arrangements that are appropriate for the following products
(indicate any special assumptions you have to make to obtain an answer):
a. A postal scale for products weighing up to 2 pounds.
b. Children’s toys: (1) radio-controlled model airplanes costing $100 or more and (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered robotic nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.
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Related Book For 
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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