Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are testimonials suitable for all types of products? If not, for which types are they most suitable?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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Question Posted: Oct 14, 2024 03:02 AM

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are

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Essentials Of Marketing A Marketing Strategy Planning Approach

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