Do the 3 Cs and STP apply to digital services and platforms as well? Is the way
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Do the 3 Cs and STP apply to digital services and platforms as well? Is the way positioning works for these services different from that of other services?
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Yes the principles of the 3 Cs Company Customers and Competitors and STP Segmentation Targeting and Positioning are highly applicable to digital servi...View the full answer
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