Do you think it makes sense for a firm to base its mission statement on the type

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Do you think it makes sense for a firm to base its mission statement on the type of product it produces? For example, would it be good for a division that produces electric motors to have as its mission: “We want to make the best

(from our customers’ point of view) electric motors available anywhere in the world”?

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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