Review the Amazon case study that opens this chapter. Create a table like the one belowand fill
Question:
Review the Amazon case study that opens this chapter.
Create a table like the one below—and fill in the empty cells. If necessary look back at Chapter 2 to remind yourself of the definitions of threat and opportunity. Then describe how each of the three trends could be seen as a threat or an opportunity for Amazon.
Trends Threat Opportunity eBay becomes a larger competitive rival Artificial intelligence
(see What’s Next?)
Faster Internet connections emerge across Africa AppendixLO1
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Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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