Explain how new opportunities may be discovered by defining a firms markets more precisely. Illustrate with a

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Explain how new opportunities may be discovered by defining a firm’s markets more precisely. Illustrate with a situation where you feel there is an opportunity—namely, an unsatisfied market segment—even if it is not very large.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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