Explain some of the different aspects of the customer experience that could be managed to improve customer

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Explain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for

(a) an airport branch of a rental car agency,

(b) a fast-food restaurant,

(c) an online firm selling software directly to consumers from a website, and

(d) a hardware store selling lawn mowers.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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Question Posted: Oct 14, 2024 03:01 AM

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Explain some of the different aspects of the customer experience that could be managed to improve customer

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Essentials Of Marketing A Marketing Strategy Planning Approach

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