Explain the difference between physical and nonphysical rate fences using suitable examples.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Explain the difference between physical and nonphysical rate fences using suitable examples.

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Rate fences refers to the practice of segmenting consumers in order to charge different prices to di...View the full answer

Essentials Of Services Marketing

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