Briefly discuss why a marketing manager should think about who is likely to be involved in the

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Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 09:42 AM

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Briefly discuss why a marketing manager should think about who is likely to be involved in the

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Basic Marketing A Marketing Strategy Planning Approach

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