Find a Facebook page for a brand or company. Evaluate that page. What do you think are

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Find a Facebook page for a brand or company. Evaluate that page. What do you think are the promotion objectives?

Does the Facebook page foster engagement (are many followers posting messages directed at the brand)?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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