Interview a professor at your school other than your instructor. Ask the professor about the types of
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Interview a professor at your school other than your instructor. Ask the professor about the types of research he or she conducts. Is it applied or basic research? Show the individual the diagram in Figure 1.5. Ask if that process applies to his or her research process.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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