Itemized rating questions, paired comparisons, and rank-order questions are the most common methods of determining preference. Create
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Itemized rating questions, paired comparisons, and rank-order questions are the most common methods of determining preference. Create survey questions of each type in the context of fast-food restaurants. Under what circumstances would you recommend using each and why?
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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