Open the output file titled Chapter 12 Lakeside Descriptive Output. Compare the output file to the questionnaire.
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Open the output file titled “Chapter 12 Lakeside Descriptive Output.” Compare the output file to the questionnaire. Did the team run the correct descriptive statistics? If not, what descriptive statistics should have been run? Are there any other statistics that should be obtained using SPSS?
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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