Review the American Marketing Association’s Statement of Ethics found at http://www.marketingpower

.com. Do any of the items discussed in this document apply specifically to marketing research?

Can the existing ethical standards be generalized to marketing research? If so, explain. Contrast the AMA’s code of ethics to the Code of Standards of the Council of American Survey Research Organizations (CASRO) found at http://www.casro.org. Which ethical code is more useful for the marketing research profession? Does the CASRO code apply to all forms of marketing research? If not, what forms are missing?