Review the Cirque du Soleil case study that opens the chapter. Offer an example of each of

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Review the Cirque du Soleil case study that opens the chapter. Offer an example of each of the four basic types of opportunities (see Exhibit 2–10 and related discussion)

that Cirque du Soleil could pursue. These do not have to be examples that Cirque du Soleil is currently pursuing.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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