Review the Cirque du Soleil case study that opens the chapter. From this case, identify examples of

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Review the Cirque du Soleil case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, both the shows and DVDs are examples of Product.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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