Review the Coca-Cola case study that opens this chapter. Assume that Coca-Cola is adding packaged fresh fruit
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Review the Coca-Cola case study that opens this chapter. Assume that Coca-Cola is adding packaged fresh fruit snacks (they have a two-week shelf life) to its product line. Would the current physical distribution system for its drinks work for snacks? Why or why not?
What changes might be needed?
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Related Book For 
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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