Review the Nike case study that opens this chapter. In what ways does Nike appear to follow
Question:
Review the Nike case study that opens this chapter. In what ways does Nike appear to follow the marketing concept?
Suggest three other activities Nike could do to follow the marketing concept.
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Branice Buyengo Ajevi
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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