The case that opens this chapter features Nike. Review this case and pull out as many examples
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The case that opens this chapter features Nike. Review this case and pull out as many examples as you can of different key terms and concepts. For example, Nike demonstrated social responsibility (key term) when it began to monitor its suppliers’ labor practices.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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