Review the Samsung case study that opens this chapter. Explain how Samsung could make changes to its
Question:
Review the Samsung case study that opens this chapter.
Explain how Samsung could make changes to its marketing strategy to address
(a) price sensitivity,
(b) value in use pricing, and
(c) reference prices. How does it use productline pricing? Go to the section of Samsung’s website where its TVs are shown to better understand its television product line.
AppendixLO1
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Related Book For
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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