Suppose a researcher wanted to know the sample size needed at the 99% confidence level for a
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Suppose a researcher wanted to know the sample size needed at the 99% confidence level for a pharmaceutical drug study in which the variability of the population is unknown and the acceptable margin of error is ± 1%. Use the statistical formula discussed earlier in this chapter to calculate the sample size needed. What if the researcher was willing to drop the confidence level to 95%? What sample size would be needed under these conditions? Show your work for both sets of calculations.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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