The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Customers” section.

a. How does the marketing plan segment the market?

b. Can you think of other segmentation dimensions that could be used?

c. What do you think of the approach Hillside used to determine target markets? Is it using a single target market, multiple target market, or combined target market approach?

d. How does Hillside plan to differentiate and position its offering?