The University of Chicago Hospitals recently ran an advertisement in the Chicago Tribune showing an intensive care
Question:
The University of Chicago Hospitals recently ran an advertisement in the Chicago Tribune showing an intensive care nurse employed at the hospital saying, "Personally, I'd be concerned if my health insurance plan didn't offer the University of Chicago Hospitals." Explain the chan- nel control strategy being used with this advertisement and the logic of the approach.
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The channel control strategy used in this advertisement is known as persuasive communication This me...View the full answer
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