What is a brand community and what impact does it have on brand development?

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:03 AM

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What is a brand community and what impact does it have on brand development?

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A brand community is a group of consumers or customers who share a similar interest or connection wi...View the full answer

Essentials Of Marketing

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