Visit http://www.harrisinteractive.com and locate past research studies. Select a recent time frame and choose either the “Marketplace” or “Social and Lifestyle Issues” category. Review the titles of the various articles available. Select a study that has implications for marketers and is of interest to you.

Summarize the results of the study. Is this an example of exploratory, descriptive, or causal research?

Was it gathered via observation, survey, or experimental methods? What type of businesses could make use of this information, and how could it be useful?