Which of the following products are good candidates for user-generated content: (a) mens underwear, (b) womens fashion

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Which of the following products are good candidates for user-generated content:

(a) men’s underwear,

(b) women’s fashion jeans,

(c) a brand of salsa, or

(d) lumber used in home construction?

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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