Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more

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Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more effective in building loyalty than rewards that are unrelated to the core service

(e.g., air miles)?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more

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Building customer loyalty is a critical component of business success There are different ways to do this but some methods are generally more effectiv...View the full answer

Essentials Of Services Marketing

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