Why is targeting the right customers so important for successful customer relationship management?

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Why is targeting the “right customers” so important for successful customer relationship management?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why is targeting the right customers so important for successful customer relationship management?

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Targeting the right customers is incredibly crucial for successful customer relationship management CRM for several reasons 1 Efficient Resource Use E...View the full answer

Essentials Of Services Marketing

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