10. _____ involves searching for new market segments, and therefore uses, for a companys products. a. Product...
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10. _____ involves searching for new market segments, and therefore uses, for a company’s products.
a. Product development
b. Market development
c. Niche strategy
d. Harvest strategy
e. Divestment strategy
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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