10. The term _____ has been coined to describe the ability of companies to use flexible manufacturing...
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10. The term _____ has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile two goals that were once thought to be incompatible: low cost and differentiation through product customization.
a. marketing strategy
b. lean production
c. mass customization
d. learning effects
e. flexible manufacturing technology
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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