10. The term _____ has been coined to describe the ability of companies to use flexible manufacturing...

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10. The term _____ has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile two goals that were once thought to be incompatible: low cost and differentiation through product customization.

a. marketing strategy

b. lean production

c. mass customization

d. learning effects

e. flexible manufacturing technology

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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