2 Agency theory is about the way in which those people who manage the outlet are motivated...
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2 Agency theory is about the way in which those people who manage the outlet are motivated and monitored. Because franchisees have considerable financial investments at stake, and because they receive profits from the outlet, they are more motivated than managers of company-owned units to work hard to make the franchise profitable.
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Related Book For 
Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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