2 It identified digital cameras early as being a game-changer for the company. Former employee, Larry Matteson

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2 It identified digital cameras early as being a game-changer for the company. Former employee, Larry Matteson commented:

‘I can’t think of another major company in the US that has undergone as tough a transformational problem as Kodak.’ The company completely relaunched its digital strategy in the years 2000 onwards.

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Strategic Mangement

ISBN: 9781292064666

7th Edition

Authors: Richard Lynch

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Question Posted: Oct 05, 2024 03:00 AM

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2 It identified digital cameras early as being a game-changer for the company. Former employee, Larry Matteson

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Strategic Mangement

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