2 Lagardere has become a leading travel retailer with a number of shops at airports and railway...

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2 Lagardere has become a leading travel retailer with a number of shops at airports and railway stations. Was this also resource-based strategy? Do you see it as a logical development – and has it been successful?

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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Question Posted: Oct 05, 2024 09:00 AM

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2 Lagardere has become a leading travel retailer with a number of shops at airports and railway stations. Was this also resource-based strategy? Do you see it as a logical development and has it...
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2 Lagardere has become a leading travel retailer with a number of shops at airports and railway...

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Strategic Management Awareness And Change

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